Improving your online marketing strategy is a fantastic goal, and the good news is, there's always room to enhance and fine-tune your approach. Everything I am about to tell you is a) simple yet extremely effective and b) something I've already done/am doing myself. So there's no theory here, only proven steps for you to take. So, let's break it down into ten easy, actionable steps, Frank Garon style: (Is that like Gangnam style?) 1.Understand Your Audience: Deeply understanding who you're marketing to is crucial. What are their needs, challenges, and online behaviors? Create buyer personas (starting right now) if you haven't already. This will guide your content and offers. No sense trying to market to people who aren't even the right audience for what you are offering them, right? And how many people out there don't even really know who their ideal reader/customer/client even is, and yet they keep trying to sell to them? (Aarghhh!!!) 2. Build a Robust Email List: Your email list is your "gold". Focus on growing it through valuable lead magnets, like ebooks, webinars, or exclusive content. Remember, the money is in the list, but the fortune is in the follow-up. Regularly engage your list with valuable content and offers. Use a good List Management software like Aweber - I've been with them for over 20 years now, maybe even closer to 25. They are by far the best list management/autoresponder company out there, in my experience. 3. Leverage the Power of PLR: Private Label Rights (PLR) content can be a great tool for providing value to your audience without starting from scratch. Use PLR as a base for creating ebooks, blog posts, or email series. Just make sure to personalize and tweak it to match your voice and audience needs. PLR is awesome, and it can really get you moving quickly. I am a big fan of PLR and will be talking a lot about it in the future, so stay tuned. 4. Maximize Affiliate Marketing: If you're involved in affiliate marketing, choose products that align with your audience's interests and needs. Be transparent about your affiliate relationships and focus on promoting products you genuinely believe in. I made $100k through affiliate marketing, long before I had my own products and was doing my live workshops, etc. Just by recommending products and services I was already using myself. You can do the same thing. 5. Use AI Wisely: AI tools can help automate and optimize various aspects of your marketing. Use them for data analysis, customer service (like chatbots), and even content generation. However, keep the human touch in your messaging. No one likes to talk to a robot. Well, most people anyway lol... 6. Host Engaging Webinars: Webinars can be powerful for both list building and sales. Make your webinars informative, engaging, and interactive. Offer valuable insights and end with a strong call-to-action. You don't have to be a Professional Speaker to get started. People can tell if you are being honest and sincere. You can't be sloppy (too many "mmmm's" etc) or lose your place, but you can tell them that this is new for you and thank them for understanding. 7. Content is King: Regularly produce quality content. Blog posts, videos, podcasts – whatever best suits your audience. This content should educate, inform, or entertain, ultimately leading to conversions. I myself have been a little too busy with other projects lately, and so now, in 2024, I am back to communicating with my loyal readership on a much more frequent basis. Lesson learned, and don't be like me! Talk to your people routinely and the profits will follow. 8. Utilize Social Media Effectively: Be where your audience is. You definitely want to engage in conversations, share valuable content, and you also want to use social media ads to target your ideal customer. We (my partner Jonesy) will be talking a lot more about social media and how you can master it quickly. Just posting videos on TikTok isn't enough. 9. Track and Analyze: (And Measure and Test while you're at it!) Use analytics to track the effectiveness of your strategies. Understand what's working and what's not. Be ready to pivot and adapt based on the data. You can't improve things if you're not measuring them! 10. Continuous Learning and Adaptation: The digital marketing world is always evolving. Stay updated with the latest trends and technologies. Adapt your strategies as needed. If you ask me, things change drastically every three years in this business. It can be hard to keep up, but you have to. That's what Jonesy and I are here to do - help you make sense of a) all the new stuff coming out and b) also cover the timeless basics that work all the time, every time. Remember, in this sometimes-crazy world of online marketing, persistence and adaptation are key. I spent a fair bit of time failing before I finally figured things out, but thinking on my feet and testing is what got me here. So, I'd strongly advise you test different strategies, learn from your successes and failures, and always keep your audience's needs at the forefront. Stay motivated and focused, and you'll see your efforts pay off! ???????? Thanks, and hope your week is still going great
